Meet Our Principal Marketing Consultants

Founded with the goal to enable entrepreneurs and small businesses to compete with larger competitors, we extend your marketing capabilities for lead generation and pipeline growth.

Janet Ballonoff

Janet has over 20 years’ experience in organizations ranging from startups to small and medium-sized companies in a variety of industries including enterprise IT, e-learning, and healthcare not-for-profits. She received her BA in English from Bowling Green State University and MBA in Marketing from Johns Hopkins University. Her career has spanned PR, communications, and marketing from trade shows to website development to online lead generation. With this extensive background, she enjoys working with small businesses and start-ups as an innovative collaborator to make an impact on creating revenue growth.

Erika Etlen

Erika is known for always finding new ways to blur the line between strategy, creative and seamless execution. With more than 15 years of experience, she’s been a part of the B2B marketing landscape since the early days. Prior to her role at Emerje, Erika managed the marketing acquisition and retention efforts at E*TRADE Corporate Services and ran the marketing, communications, and public relations for the technology division of Bloomberg Industry Group. Erika has a English from Muhlenberg College and a M.S. in Strategic Communications from Fordham University.



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