analytics

Beyond the close: How closed-won analysis can improve your marketing ROI

Marketing teams need to identify and understand why and how prospects became customers. A closed-won analysis helps improve marketing ROI.

Match your marketing metrics to your goals

Without setting performance goals and using the right metrics the numbers you're collecting could be meaningless.

Using Dashboards to Become a Results-Oriented, Data-Driven Marketing Organization

We become data-driven when we use insights from all engagements for decisions about marketing programs that positively affect our goals.