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    Match your marketing metrics to your goals
    Janet Ballonoff

    Match your marketing metrics to your goals

    Without setting performance goals and using the right metrics the numbers you're collecting could be meaningless.
    Using Dashboards to Become a Results-Oriented, Data-Driven Marketing Organization
    Janet Ballonoff

    Using Dashboards to Become a Results-Oriented, Data-Driven Marketing Organization

    We become data-driven when we use insights from all engagements for decisions about marketing programs that positively affect our goals.

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