Vice President of Marketing
Janet is foundational to the success of our marketing team and is truly an expert at her craft! She has a thorough understanding of Marketo and how it integrates with Salesforce. There isn't a problem that she can't solve when working with this tech stack. Partnering with Janet was the best decision I ever made - in fact, I was lucky enough to work with her at two organizations when I needed a Marketo expert. She is fast, efficient, and exceptionally responsive. There isn't a question that she can't answer - or a workaround that she can't create. I've worked with many Marketo experts, but none that have the experience and commitment of Janet. She's a true partner in every sense of the word!
As an early stage startup in the B2B SaaS space we brought on Janet to help us put together a go to market plan for EuVantage. Her plan was comprehensive and addressed key areas of market validation, demand generation, lead generation, brand recognition and sales enablement. With her understanding of the market space and customer buying process we were able to pick and choose the activities that we wanted to undertake as dictated by our budget. During the execution, Janet worked closely with us to sift through the data to actionable next steps. It has been great to have Janet guiding us through the go to market process during a phase when we could not yet bring a full time CMO on-board.
Click 4 Compliance
As Marketing Director for Click 4 Compliance, Janet was able to learn the industry and target customers very quickly. She analyzed our existing marketing programs and worked closely with sales leadership and product development to adjust our marketing strategy to bring in more and higher quality leads. Janet researched, selected and implemented a marketing automation solution to support email marketing efforts and reduce manual processes in passing leads to the sales team. This included integration with and optimization of salesforce.com. Janet was well aware of ROI as one of the indicators of a successful marketing program and she prepared regular updates that showed her strong understanding of our many key metrics. Janet skillfully managed the many facets of a full marketing program to position Click 4 Compliance for continued growth. I would strongly recommend Janet Ballonoff in her capacity as a marketing expert.