Welcome to our content audit & mapping service package designed to help you drive demand and nurture leads with ease. Let us do the work for you and take your content marketing strategy to the next level.
Content marketing is made up of the specific messages and information you provide to prospects and customers. Some content will include the benefits of working with your company (more sales oriented); but a large amount of it should be more informational to keep the reader in the know about trends and techniques to improve their business. If your contacts receive valuable information from you, they are more likely to see you as a trusted resource for industry information and become customers (or repeat customers).
Content mapping is the process of deciding what content is most appropriate for a person to receive at a given time. Understanding the personas in your target audience and the stages of your buyer's journey is crucial, as prospects have different needs depending on their exact stage of the buying cycle.
By knowing what you have in your content inventory and mapping it to the appropriate persona and stage in the buyer's journey, you can ensure your content marketing strategy is tailored to your leads' needs and preferences.
Audit & Mapping
Our content audit & mapping service package offers the tools you need to drive demand and nurture leads effectively. Through a discovery call to understand your personas and buyer's journey plus a content analysis, we help you create a content map so you can take your content marketing strategy to new heights.
Here’s what we’ll do
Content Analysis: The first step is to conduct a comprehensive content analysis of your website, social media channels, and any other content assets that you may have.
Persona and Buyer's Journey Mapping: The next step is to identify the personas of your target audience and map out the stages of the buyer's journey.
Content Mapping: We will then create a visual content map which will include each piece of content aligned with the most appropriate persona and stage of the buyer's journey.
With a visual content map, you will be able to identify where there are content gaps and opportunities to:
repurpose existing content into different formats and for different stages of the buyer's journey.
create content offers designed to address the specific needs and pain points of your target audience.
optimize content you already have and ensure it reaches your target audience at the right time and in the right format.
keep leads engaged throughout the buyer's journey.
garner a higher response rate by providing carefully targeted information to their specific needs.
It's all about fine-tuning your messaging based on your audience and their point in the sales cycle.
Packages & Pricing
Up to 20 pieces of content and 3 personas
Up to 50 pieces of content and 5 personas
Up to 50 pieces of content and 5 personas + strategic content marketing plan