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Marketing Consulting Services

Welcome to Marketing Strategy Solutions, where we specialize in driving business growth for B2B SaaS startups and SMBs. Our services are meticulously crafted to meet the unique challenges and opportunities faced by these businesses, helping you elevate your brand, enhance customer engagement, and optimize marketing efficiency.

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Explore our comprehensive range of services designed to propel your business forward.

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Marketing Strategic Planning

Unveil the Blueprint for Your Business Success

Our Marketing Strategic Planning service is a customized-by-step guide for small businesses, startups, and B2B SaaS SMBs to achieve growth, awareness, and engagement in digital marketing. We offer ongoing review, trend updates, and budget-friendly solutions. Choose us for strategic and tactical harmony, personalized service, and scalable solutions. us to start planning success.

 

Key Features:

  • Customized Digital Marketing Plans: Developed with your target audience in mind to significantly bolster chances of conversion.

  • Ongoing Review and Adaptation: Regular examination of program metrics against pre-approved key performance indicators (KPIs), ensuring your strategy remains on target.

  • Keeping You Up to Date on Trends and Adjustments: Staying ahead by not just reacting to but anticipating shifts in market conditions and digital trends.

  • Budget-friendly Solutions: Tailored strategies that respect your financial constraints without compromising on quality and effectiveness.


Why Choose Us?

  • Strategic and Tactical Harmony: We seamlessly merge strategy with execution, ensuring a cohesive approach that translates into measurable results.

  • Personalized Service: A single point of contact simplifies communication, making us an extension of your team every step of the way.

  • Scalable Solutions: Designed to evolve with you, offering a viable alternative to the complexities of hiring in today’s market.

Ready to strategize for success?

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Demand Generation

Accelerate Growth with Strategic Marketing Initiatives

Our Demand Generation Services are designed to boost your website traffic and generate quality leads through tailored strategies. We start with a detailed consultation to understand your needs and develop a customized plan that includes:

  • Digital Marketing Management: Oversee comprehensive digital marketing plans, including SEO, SEM/PPC, and paid social advertising.

  • Content Creation: Develop engaging content across platforms to drive engagement.

  • Email Marketing: Design and implement effective email campaigns to nurture leads.

 

Key Features:

  • Website Optimization: Enhance user experience and performance to support digital marketing efforts.

  • Performance Analytics: Conduct in-depth analysis to measure effectiveness and inform future strategies.

  • Collaboration: Work alongside agencies for the development and execution of campaigns.


Why Choose Us?

  • Tailored strategies to meet your specific goals.

  • Continuous improvement and optimization for enhanced results.

  • Expertise in strategic planning for paid advertising.

Ready to generate more leads and drive growth?

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Marketing Automation Services

Enhance Efficiency and Personalize Multi-Channel Experiences

Leverage the power of marketing automation to streamline your operations and deliver personalized messaging across multiple channels. Our premier Marketing Automation Services are designed to help you:

  • Simplify tasks such as email campaigns and social media management.

  • Integrate seamlessly with CRM systems for a holistic view of your customer.

  • Utilize advanced analytics for informed decision-making.


Key Features:

  • Expert Optimization: Utilize top automation platforms like HubSpot and Marketo.

  • Customized Workflows: Tailored solutions for B2B SaaS SMBs and marketing professionals.

  • Ongoing Support: Continuous improvement through dedicated maintenance.


Why Choose Us?

  • Market-leading expertise with accreditations in Marketo and HubSpot.

  • Scalable solutions optimized for growth and efficiency.

  • Strategic planning and tactical implementation for significant business impact.


Ready to elevate your marketing efficiency?

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Content Audit and Mapping

Optimize Your Content Strategy for Better Lead Nurturing

Our Content Audit and Mapping Package is designed to provide a comprehensive analysis of your existing content and identify gaps to optimize your content strategy. This service includes:

  • Content Analysis: Evaluate your website, social media channels, and other content assets.

  • Persona and Buyer’s Journey Mapping: Identify target audience personas and map out their buyer’s journey.

  • Content Mapping: Visualize and plan for better lead nurturing by identifying content gaps.


Key Features:

  • Repurpose Content: Identify opportunities to repurpose existing content for different formats and stages.

  • New Content Offers: Create new content designed to address specific needs and pain points.

  • Deliverables: Receive a detailed content map and audit.

 

Packages:

  • Basic Package: Up to 20 pieces of content and 3 personas for $1000.

  • Intermediate Package: Up to 50 pieces of content and 5 personas for $2500.

  • Comprehensive Package: Up to 50 pieces of content, 5 personas, and a strategic content marketing plan for $5000.

Ready to optimize your content strategy?

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1-On-1 Consultation

Talk with an Expert and Move Your Business Forward

Get personalized guidance with our 1-On-1 Consulting Services, led by Janet Ballonoff, founder and principal consultant of Marketing Strategy Solutions. With over 20 years of experience, Janet is dedicated to helping start-ups and small businesses achieve consistent revenue growth.

 

Key Features:

  • Personalized Sessions: Tailored to your specific needs and conducted via Zoom for convenience.

  • Clear Outcomes: Set an agenda and establish desired outcomes at the start of each session.

  • Affordable Rates: $100 per 1-hour session with online payment required for scheduling.

 

Why Choose Us?

  • Expert advice from a seasoned consultant.

  • Clear and actionable next steps to drive your business forward.

  • Flexible and convenient scheduling.


Ready to take the next step in your business?

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