Janet BallonoffThe role of thought leadership in your marketing strategyThought leadership is a marketing tactic that demonstrates your company's expertise and vision in certain areas to help build trust.
Janet BallonoffWhy branding mattersBranding influences how people view your company, even if they’re just glancing at your Facebook page or see your logo at a trade show.
Janet BallonoffMatch your marketing metrics to your goalsWithout setting performance goals and using the right metrics the numbers you're collecting could be meaningless.
Janet BallonoffCast a smaller, targeted net with account-based marketing Account-based marketing, or ABM, is a strategy that focuses on building relationships with select targets.
Janet BallonoffStay flexible and focused in 2022 - Marketing Trends to Help You ThriveAs the new year gets underway, marketing departments need to plan, here are some trends that can help you thrive.
Janet BallonoffFour ways to improve marketing writingThere are a few rules you can follow to improve marketing copy so you can catch people’s eye, interest them, and
Shayna JosephBest Practices for Using Events to Promote Your BusinessEvents can be a great way to engage a new audience, hopefully resulting in more prospects and customers. Virtual and in-person events can...
Janet BallonoffIs marketing’s use of email about to change for good, and for the better?New privacy features in the recent release of Apple’s iOS 15 operating system are likely to signal a change in the way marketers use...
Shayna JosephUpdating Your Digital Marketing Best Practices in the Age of Online PrivacyThere are an increasing number of regulations and policies, such as Apple's new IOS 14.5 update, that are making consumer’s digital data...
Janet BallonoffAudience segmentation: What is it and why should you do it?It’s a simple rule of digital marketing – communications, be they emails, social posts, web pages, or other – are more effective when...
Janet Ballonoff3 ways to make the most of customer commentaryTen of your customer’s words are worth a thousand of your own. That’s why making use of customer quotes and commentary in your marketing...
Janet BallonoffImprove your content marketing efforts with content governanceEvery discipline needs an organizing structure to help practitioners achieve their goals. For a baker, that structure might be an...
Savannah SlatonCreating Community Around Your NonprofitAs a nonprofit, you want more than just an audience — you want a community. Building a community can seem daunting at first, but the goal...
Shayna JosephHow do I reach the right demographic on my social media?Are you struggling to find the right audience for your social media? Should you target an older or a younger demographic? How should you...
Janet BallonoffWhy inclusive marketing content makes good business sense, and how to create itYour company may have a diverse workforce and an inclusive culture, but are those values reflected in your marketing content? An...
Janet Ballonoff3 steps to kick start your content strategyWhen creating content, it's easy to get distracted by the next thing - a new data sheet for sales, a video series for a pending product...
Janet BallonoffDeveloping Digital Marketing Strategies without Third-Party CookiesCookies – the Internet kind – had a humble start in the digital world. These small bits of data stored in your computer’s browser keep...
Janet BallonoffThree Strategies to Bring Sales and Marketing TogetherIn order to grow a successful business in a recovering economy, it’s critical that all elements of your professional strategy are working...
Janet BallonoffCreating Effective Virtual Events for NonprofitsAs we continue navigating our new normal during the pandemic, organizations need effective and engaging ways to stay connected with their...
Savannah SlatonHow to Use Google My Business to Get More Customers in Your DoorOwning a small business can be overwhelming. Google has created the perfect tool for business owners to use digital marketing and...