Janet Ballonoff
Take advantage of video throughout the customer journey
For example, let's say your marketing team has created a one-minute explainer video the business challenges facing your offerings market.
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Janet Ballonoff
Maximize your reach with hybrid events
Marketing teams over the years have gotten very good at making in person events fun as well as productive experiences.
Janet Ballonoff
The benefits of Agile marketing
The marketing profession has long been ready for the kind of change that Agile promises to bring
Janet Ballonoff
The role of thought leadership in your marketing strategy
Thought leadership is a marketing tactic that demonstrates your company's expertise and vision in certain areas to help build trust.
Janet Ballonoff
Why branding matters
Branding influences how people view your company, even if they’re just glancing at your Facebook page or see your logo at a trade show.
Janet Ballonoff
Match your marketing metrics to your goals
Without setting performance goals and using the right metrics the numbers you're collecting could be meaningless.
Janet Ballonoff
Cast a smaller, targeted net with account-based marketing
Account-based marketing, or ABM, is a strategy that focuses on building relationships with select targets.
Janet Ballonoff
Stay flexible and focused in 2022 - Marketing Trends to Help You Thrive
As the new year gets underway, marketing departments need to plan, here are some trends that can help you thrive.
Janet Ballonoff
Four ways to improve marketing writing
There are a few rules you can follow to improve marketing copy so you can catch people’s eye, interest them, and
Shayna Joseph
Best Practices for Using Events to Promote Your Business
Events can be a great way to engage a new audience, hopefully resulting in more prospects and customers. Virtual and in-person events can...
Janet Ballonoff
Is marketing’s use of email about to change for good, and for the better?
New privacy features in the recent release of Apple’s iOS 15 operating system are likely to signal a change in the way marketers use...
Shayna Joseph
Updating Your Digital Marketing Best Practices in the Age of Online Privacy
There are an increasing number of regulations and policies, such as Apple's new IOS 14.5 update, that are making consumer’s digital data...
Janet Ballonoff
Audience segmentation: What is it and why should you do it?
It’s a simple rule of digital marketing – communications, be they emails, social posts, web pages, or other – are more effective when...
Janet Ballonoff
3 ways to make the most of customer commentary
Ten of your customer’s words are worth a thousand of your own. That’s why making use of customer quotes and commentary in your marketing...
Janet Ballonoff
Improve your content marketing efforts with content governance
Every discipline needs an organizing structure to help practitioners achieve their goals. For a baker, that structure might be an...
Shayna Joseph
How do I reach the right demographic on my social media?
Are you struggling to find the right audience for your social media? Should you target an older or a younger demographic? How should you...
Janet Ballonoff
Why inclusive marketing content makes good business sense, and how to create it
Your company may have a diverse workforce and an inclusive culture, but are those values reflected in your marketing content? An...
Janet Ballonoff
3 steps to kick start your content strategy
When creating content, it's easy to get distracted by the next thing - a new data sheet for sales, a video series for a pending product...
Janet Ballonoff
Developing Digital Marketing Strategies without Third-Party Cookies
Cookies – the Internet kind – had a humble start in the digital world. These small bits of data stored in your computer’s browser keep...
Janet Ballonoff
Three Strategies to Bring Sales and Marketing Together
In order to grow a successful business in a recovering economy, it’s critical that all elements of your professional strategy are working...