Marketing Strategy Solutions helps growth-stage B2B SaaS companies build the marketing infrastructure necessary to turn strategy into consistent execution and measurable results.
Clients work directly with Janet Ballonoff, an experienced strategic marketing operations consultant, who can move between big-picture priorities and hands-on implementation. No layers separate account management and no handoff from the person shaping the strategy to another person building the strategy.
Focused support that fits into your organization, works alongside your team, and stays connected to the desired outcomes is the end result.
Meet the Founder, Janet Ballonoff
Janet Ballonoff
(she/her/hers)
Janet Ballonoff is the Founder and Principal Consultant of Marketing Strategy Solutions. Her 20 plus years of experience spans across marketing strategy, marketing automation, demand generation, lifecycle marketing, sales enablement, attribution, and performance reporting.
She holds a BA in English from Bowling Green State University and an MBA in Marketing from Johns Hopkins University.
Her career includes start-ups, growth-stage companies, and established organizations across B2B technology, SaaS, FinTech, e-learning, and healthcare. Janet’s experience enables her to recognize how marketing needs evolve as an organization thrives and where disconnected processes or systems begin to limit progress.
Janet Ballonoff is equally comfortable assisting business leaders to clarify what needs to change and working inside their technology to build workflows, nurture programs, lead-management processes, attribution structures, and reporting frameworks supporting these changes.
Why Marketing Strategy Solutions Exists
Marketing Strategy Solutions was founded on the belief that organizations should not have to choose between strategic thinking and practical implementation.
Too often, companies receive recommendations without the necessary support to implement the recommendations. In other cases, tactical work moves forward without a clear connection to business priorities, customer journeys, or revenue outcomes.
Marketing Strategy Solutions bridges the gap between the work that connects strategy with the processes, platforms, and measurement required for execution. The objective is not to add more activity. The goal is to ensure that your organization creates a more connected, sustainable way to support growth.
What Working Together Means
Direct access
You work directly with Janet Ballonoff throughout the engagement. The context developed during planning remains connected with the work through implementation, documentation, and optimization.
Hands-on partnership
Recommendations are designed to be implemented. Depending upon the engagement, that may mean building directly within your marketing platforms or collaborating with your internal team and other technical specialists.
Practical decisions
The work is shaped around your existing technology, resources, customer journey, and business priorities. New tools and unnecessary complexity are not treated as the default answer.
Clear ownership
Projects are grounded in a shared understanding of the newly built processes, why it matters, who is responsible, and how success will be evaluated.
Sustainable infrastructure
Leaving your organization with programs and processes it can understand, utilize, and improve is the primary goal. Documentation and knowledge transfer help prevent important work from depending on undocumented history or individual memory.
Experience Connecting Strategy and Technology
Effective marketing infrastructure requires more than platform knowledge. Effective marketing infrastructure requires an understanding of how marketing strategy, customer behavior, sales processes, technology, and measurement affect one another.
Janet Ballonoff possesses extensive, hands-on HubSpot, Marketo, and Salesforce experience, including a current HubSpot Marketing Hub Certification. Her expertise supports the practical design and implementation of marketing automation, lifecycle programs, lead management, attribution, and revenue reporting.
Platform experience is applied in service of the strategy. The objective is to help your organization make consistent use of its technology, not force its needs into a predetermined tool or methodology.
Is Marketing Strategy Solutions the Right Partnership?
Marketing Strategy Solutions best partners with growth-stage B2B SaaS organizations with marketing goals and technology in place and need stronger connections between strategy, execution, sales follow-up, and revenue measurement.
The engagement works especially well when your organization needs experienced support contributing quickly, building alongside the team, and providing additional capacity without adding a full-time role.
Because the work is delivered remotely, Marketing Strategy Solutions can collaborate with organizations and distributed teams throughout the United States, Canada, and the United Kingdom.