Marketing teams do not need more activity for activity’s sake. They need strategies, processes, platforms, and measurement working efficiently together.
Janet Ballonoff brings a practical, hands-on perspective to strategic marketing operations, marketing automation, lifecycle programs, sales handoffs, attribution, and revenue visibility conversations.
Her presentations enable B2B marketers to understand where execution breaks down, why technology alone does not solve the problem, and what teams can do to create more connected and measurable marketing.
Suggested Speaking Topics
How to Build, Track, and Prove What Actually Drives Pipeline
Marketing teams are under growing pressure to demonstrate business impact. Unfortunately, campaign activity does not automatically translate into revenue visibility.
This session explores how campaign structure, marketing automation, CRM processes, sales handoffs, attribution, and reporting must connect before marketing can reliably show its contribution.
Attendees will leave with a clearer understanding of what strategies, processes, platforms, and measurement need to be in place to connect marketing activity to pipeline and revenue.
When Marketing Strategy Breaks Down in Execution
A strong strategy can still fail when ownership is unclear, workflows are disconnected, customer signals are missed, and/or reporting does not reflect what is happening across the revenue lifecycle.
This session reveals how strategic marketing operations connect plans with the processes, systems, handoffs, and measurement required to carry them to fruition.
Attendees will learn how to recognize common execution gaps and determine where stronger operational infrastructure can make the greatest difference.
The Customer Journey Gaps Hiding Inside Your Automation
An email can be delivered and a workflow can run exactly as designed without helping a prospect or customer move forward.
This session examines how timing, customer signals, ownership, exit rules, and recovery paths affect lifecycle performance. It guides marketing teams through evaluating automation based on customer progress rather than completed communications alone.
Attendees will leave with a practical framework for identifying and improving gaps within nurture, onboarding, and lifecycle programs.
Highlighted Appearances
MarketingProfs Friday Forum
From Campaigns to Revenue: How to Build, Track, and Prove What Actually Drives Pipeline
A practical session examining how campaign structure, marketing automation, CRM processes, sales handoffs, attribution, and reporting work together to connect marketing activity with pipeline and revenue.
Available Formats
Janet is available for conference and association presentations, panel discussions, workshops, webinars, podcasts, and private sessions for marketing teams.
Topics can be adapted for the audience, event format, and available session length while remaining grounded in practical examples and actionable guidance.
Audiences
These sessions are designed for:
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B2B marketing and demand generation leaders
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Marketing operations and marketing automation practitioners
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SaaS and FinTech marketing teams
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Revenue leaders improving marketing and sales alignment
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Professional associations and practitioner communities
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Organizations navigating growth, technology change, and/or AI adoption
About Janet Ballonoff
Janet Ballonoff is the Founder and Principal Consultant of Marketing Strategy Solutions. She helps growth-stage B2B SaaS companies connect campaign strategy, marketing automation, lifecycle processes, sales handoffs, attribution, and revenue visibility.
Janet possesses more than 20 years of experience across marketing strategy and implementation. She brings both an executive perspective and hands-on platform experience to her presentations. Janet’s work spans marketing automation, lifecycle marketing, lead management, attribution, sales enablement, and performance reporting.
She holds an MBA in Marketing from Johns Hopkins University and a BA in English from Bowling Green State University. She also holds a current HubSpot Marketing Hub certification and has HubSpot, Marketo, and Salesforce hands-on experience.
Author and Educator
Janet wrote The Principles of Inbound Marketing for Small and Start-Up Businesses, a practical guide to building an integrated marketing strategy supporting business growth.
Bring a Practical Marketing Perspective to Your Audience
Janet brings a practical perspective grounded in real implementation experience whether your audience is working to improve marketing execution, strengthen lifecycle automation, create clearer attribution, or prepare its infrastructure for AI.
Begin the conversation by sharing your event, audience, format, and topic interests.