Welcome to our content audit & mapping service package designed to help you drive demand and nurture leads with ease. Let us do the work for you and take your content marketing strategy to the next level.
Content Marketing
Content marketing involves sharing valuable messages and information with prospects and customers. While some content highlights your company’s benefits, most should provide useful insights and industry trends to build trust.
Content mapping helps determine what content fits each stage of a buyer's journey. Understanding your audience's personas and their buying stages is key. By aligning your content inventory with these personas and stages, you can tailor your strategy to meet leads' specific needs
Audit & Mapping
Our content audit & mapping service package offers the tools you need to drive demand and nurture leads effectively. Through a discovery call to understand your personas and buyer's journey plus a content analysis, we help you create a content map so you can take your content marketing strategy to new heights.
Here’s what we’ll do
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Content Analysis: Evaluate your website, social media channels, and other content assets.
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Persona and Buyer’s Journey Mapping: Identify target audience personas and map out their buyer’s journey.
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Content Mapping: Visualize and plan for better lead nurturing by identifying content gaps.
Benefits
A visual content map helps identify content gaps and opportunities to:
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Repurpose Content: Identify opportunities to repurpose existing content for different formats and stages.
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New Content Offers: Create new content designed to address specific needs and pain points.
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Deliverables: Detailed content map and audit.
The goal is to refine messaging based on your audience and their stage in the sales cycle.
Packages & Pricing
Basic
Up to 20 pieces of content and 3 personas
$1,000
Intermediate
Up to 50 pieces of content and 5 personas
$2,500
Comprehensive
Up to 50 pieces of content and 5 personas + strategic content marketing plan
$5,000