Maximize Your Digital Impact with Expert Website &
SEO Audits
Is your website performing at its full potential?
Generic checklists and automated reports rarely move the needle for complex B2B SaaS companies. Your technology stack, market position, and growth goals are unique, and your search engine optimization strategy should reflect that.
At Marketing Strategy Solutions, we move beyond basic data dumps to provide comprehensive, tailored SEO packages designed to integrate seamlessly with your broader marketing operations. We do not just identify problems; we partner with you to implement solutions that drive measurable revenue growth and improve lead quality.
A Comprehensive Approach to Website and Search Engine Optimization Health
Our service goes beyond basic analytics to provide a deep, 360-degree view of your website's performance. We deliver the insights you need to make data-driven decisions that align with your business goals. Your custom package will be built from a mix of high-impact services designed to elevate your online presence:
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Actionable Technical Audits: You won't just get a list of errors. We provide detailed, prioritized recommendations that explain exactly how to fix issues related to site speed, crawlability, and mobile performance.
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Intent-Driven Keyword Research: We focus on the keywords that drive revenue, not just traffic. Our research targets high-intent commercial and transactional search terms that attract decision-makers ready to buy.
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Strategic Competitor Analysis: We go beyond simple ranking comparisons. We analyze your competitors' content strategies and backlink profiles to identify gaps in the market that your brand can own.
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Content Strategy & Optimization: We ensure your content speaks the language of your diverse audience, optimizing existing pages for better conversion and planning new content that addresses specific buyer pain points.
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Expert Content Creation: If resources are tight, our team can assist with creating the high-impact content needed to implement our recommendations, ensuring your website communicates value effectively.
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Seamless Developer Collaboration: We partner directly with your internal team or third-party web developer to ensure technical recommendations are understood and implemented smoothly and efficiently. Lacking the internal resources to make fixes? We can handle the heavy lifting for WordPress and Hubspot websites. From optimizing meta tags to resolving complex technical debt within your CMS, we implement the changes for you.
Turn Insights into Measurable Business Impact
By partnering with Marketing Strategy Solutions, you gain more than just a report; you get a strategic plan to elevate your digital presence and achieve tangible results.
Choose the SEO Package Aligned to Your Priorities
Every B2B business is at a different stage of SEO readiness. Marketing Strategy Solutions offers four flexible packages so you can choose the right starting point for your team and goals.
Essential SEO Audit
Ideal if your business is ready for deeper insights. The tier includes a comprehensive technical audit, a review of your top competitors, targeted keyword performance insights, and a prioritized list of actionable recommendations designed to boost your rankings and resolve key technical challenges. It’s a robust guide for teams who want to make smart, strategic SEO improvements internally.
Advanced SEO Strategy
A results-focused option for organizations seeking a stronger competitive edge. In addition to all features included in the Standard Audit, you’ll receive thorough competitor and keyword analysis, a complete authority and backlink profile review, hands-on content and on-page optimization recommendations, and a tailored roadmap for long-term SEO growth. This is the right fit for teams seeking a strategic partner to map out – and accelerate – their path to greater online visibility.
Consultation-Driven SEO Partnership
For B2B SaaS companies with complex needs or those seeking ongoing support, custom packages are shaped entirely around your business goals, resource constraints, and growth targets. We start with a detailed discovery process, then build a solution that may include ongoing implementation, cross-team training, comprehensive integration with your tech stack, advanced content strategy, or executive-level SEO advisory. This partnership model is designed for teams striving for sustainable, market-leading growth.
Ongoing Management & Monitoring
For B2B SaaS teams with complex or evolving needs, our custom packages are driven by a discovery process and completely tailored to your business. Whether you need ongoing implementation, full-scope integration with your marketing ops, or a strategic partner to guide your roadmap, we'll design a package shaped precisely to your priorities, tech stack, and growth timeline.
How It Works: Your Path to Optimized Performance
We keep our process simple and transparent to ensure we are always aligned with your goals.
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Book a Consultation: We start with a conversation. We discuss your current challenges, your tech stack, and your revenue targets.
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Needs Assessment: Based on our discussion, we identify the specific levers we need to pull to generate growth for your specific situation.
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Personalized Proposal: You receive a custom quote and scope of work outlining exactly what we will deliver, tailored to your budget and timeline.
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Execution & Growth: We get to work, providing you with regular updates and data-driven insights as we improve your search visibility.
Success Story: Driving Organic Growth for a Leading B2B Technology Firm
How a Strategic SEO Partnership Transformed Search Visibility and Site Health
The Challenge: Limited Visibility and Technical Roadblocks
A prominent B2B technology company faced significant hurdles in establishing its digital presence. Despite having innovative solutions, their website struggled with a low authority score, limited non-branded traffic, and a myriad of technical issues — including broken links and duplicate content — that stifled their search engine performance.
Their primary goal was clear: to improve search visibility, increase high-quality organic traffic, and position themselves as a definitive leader in their niche. However, without a cohesive strategy to address technical debt and content gaps, their growth remained stagnant.
The Solution: A Comprehensive SEO Overhaul
Partnering with Marketing Strategy Solutions, the company embarked on a rigorous SEO transformation journey. We didn't just look at keywords; we looked at the entire ecosystem of their digital footprint.
Our approach was multi-faceted:
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Technical Remediation: We conducted deep-dive audits to identify and resolve critical site errors, ensuring the foundation was solid for search crawlers.
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Strategic Optimization: We shifted focus from generic keywords to high-intent, industry-specific terms that drive qualified leads.
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Backlink Quality Control: We moved away from a "quantity over quality" mindset, disavowing toxic links and focusing on building a high-authority backlink profile.
The Results: Measurable Excellence
The impact of this strategic partnership was both immediate and sustained. By moving from a fragmented approach to a holistic strategy, the client achieved remarkable improvements across all key performance indicators between.
1. Pristine Technical Health
We resolved over 1,000 broken links and duplicate content issues.
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Site Health Score: Improved from 82% to 98%, creating a seamless user experience that search engines reward.
2. Dominating the Rankings
Visibility for high-value terms skyrocketed.
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Top 3 Keywords: Increased from 12 to 23.
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Top 100 Keywords: Expanded from 22 to 50, capturing a broader share of the market.
3. Quality Over Quantity in Backlinks
We cleaned up the link profile significantly. While the total count decreased from 36.9K to 10.7K, the remaining links were high-quality and relevant, which directly contributed to an increase in Authority Score from 22 to 26.
A Strategic Partnership in SEO Pays Dividends
This success story illustrates that in the B2B SaaS and technology sectors, SEO is not a one-time fix but a strategic asset. By prioritizing technical health and focusing on quality metrics, Marketing Strategy Solutions helped this client turn their website into a powerful engine for growth.
"Marketing Strategy Solutions didn't just fix our website; they aligned our technical performance with our business goals. Their strategic oversight turned our SEO from a guessing game into a reliable revenue driver."
— Vice President of Marketing, B2B Technology Company