content

The importance of nurturing leads

What does it mean to nurture someone? Now that you’ve got their interest it’s important to give them what they need to grow into a customer.

That great marketing content your team created should be reused

Creating high-quality content is often time consuming and expensive. Here are tips to reuse what you already have to create fresh content.

Take advantage of video throughout the customer journey

For example, let's say your marketing team has created a one-minute explainer video the business challenges facing your offerings market.

The role of thought leadership in your marketing strategy

Thought leadership is a marketing tactic that demonstrates your company's expertise and vision in certain areas to help build trust.

Four ways to improve marketing writing

There are a few rules you can follow to improve marketing copy so you can catch people’s eye, interest them, and

Is marketing’s use of email about to change for good, and for the better?

Apple's Mail Privacy Protection for iOS 15 and MacOS Monterey are likely to signal a change in the way marketers use email. While roughly...

Audience segmentation: What is it and why should you do it?

It’s a simple rule of digital marketing – communications, be they emails, social posts, web pages, or other – are more effective when...

3 ways to make the most of customer commentary

Ten of your customer’s words are worth a thousand of your own. That’s why making use of customer quotes and commentary in your marketing...

Improve your content marketing efforts with content governance

Every discipline needs an organizing structure to help practitioners achieve their goals. For a baker, that structure might be an...

Why inclusive marketing content makes good business sense, and how to create it

Your company may have a diverse workforce and an inclusive culture, but are those values reflected in your marketing content? An...