Janet BallonoffThe role of thought leadership in your marketing strategyThought leadership is a marketing tactic that demonstrates your company's expertise and vision in certain areas to help build trust.
Janet BallonoffFour ways to improve marketing writingThere are a few rules you can follow to improve marketing copy so you can catch people’s eye, interest them, and
Janet BallonoffIs marketing’s use of email about to change for good, and for the better?New privacy features in the recent release of Apple’s iOS 15 operating system are likely to signal a change in the way marketers use...
Janet BallonoffAudience segmentation: What is it and why should you do it?It’s a simple rule of digital marketing – communications, be they emails, social posts, web pages, or other – are more effective when...
Janet Ballonoff3 ways to make the most of customer commentaryTen of your customer’s words are worth a thousand of your own. That’s why making use of customer quotes and commentary in your marketing...
Janet BallonoffImprove your content marketing efforts with content governanceEvery discipline needs an organizing structure to help practitioners achieve their goals. For a baker, that structure might be an...
Janet BallonoffWhy inclusive marketing content makes good business sense, and how to create itYour company may have a diverse workforce and an inclusive culture, but are those values reflected in your marketing content? An...