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    Why branding matters
    Janet Ballonoff

    Why branding matters

    Branding influences how people view your company, even if they’re just glancing at your Facebook page or see your logo at a trade show.
    Stay flexible and focused in 2022 - Marketing Trends to Help You Thrive
    Janet Ballonoff

    Stay flexible and focused in 2022 - Marketing Trends to Help You Thrive

    As the new year gets underway, marketing departments need to plan, here are some trends that can help you thrive.
    Updating Your Digital Marketing Best Practices in the Age of Online Privacy
    Shayna Joseph

    Updating Your Digital Marketing Best Practices in the Age of Online Privacy

    There are an increasing number of regulations and policies, such as Apple's new IOS 14.5 update, that are making consumer’s digital data...
    How do I reach the right demographic on my social media?
    Shayna Joseph

    How do I reach the right demographic on my social media?

    Are you struggling to find the right audience for your social media? Should you target an older or a younger demographic? How should you...
    Three Strategies to Bring Sales and Marketing Together
    Janet Ballonoff

    Three Strategies to Bring Sales and Marketing Together

    In order to grow a successful business in a recovering economy, it’s critical that all elements of your professional strategy are working...
    Creating Effective Field Marketing Events in a Virtual World
    Janet Ballonoff

    Creating Effective Field Marketing Events in a Virtual World

    Field marketing. What is it? Field marketing is a marketing activity where people go out in "the field" to meet with clients or potential...
    How to Create Online Experiences for an Offline World
    Janet Ballonoff

    How to Create Online Experiences for an Offline World

    In a world where convenience rules above everything else, it’s no wonder that online shopping has taken off.
    What does your new “business-as-usual” look like?
    Janet Ballonoff

    What does your new “business-as-usual” look like?

    This is the time to start formulating strategies for your events and conferences. What can you do now to help set up future success?
    Integrating Digital Marketing into Your Organization
    Janet Ballonoff

    Integrating Digital Marketing into Your Organization

    The commerce process has continued to evolve as technology has changed and access to information is now in the hands of the consumer....

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