email

Four ways to improve marketing writing

There are a few rules you can follow to improve marketing copy so you can catch people’s eye, interest them, and

Is marketing’s use of email about to change for good, and for the better?

Apple's Mail Privacy Protection for iOS 15 and MacOS Monterey are likely to signal a change in the way marketers use email. While roughly...

Audience segmentation: What is it and why should you do it?

It’s a simple rule of digital marketing – communications, be they emails, social posts, web pages, or other – are more effective when...

How to Select the Right Email Marketing Technology

Email marketing has evolved and the options for technology has grown and become more complex. Get tips for selecting the right one for you.

Seven Steps to Start an Effective Email Marketing Program

Keeping in touch with customers is vital to your business. Here are seven steps to help you create an effective email marketing program.