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    Four ways to improve marketing writing
    Janet Ballonoff

    Four ways to improve marketing writing

    There are a few rules you can follow to improve marketing copy so you can catch people’s eye, interest them, and
    Is marketing’s use of email about to change for good, and for the better?
    Janet Ballonoff

    Is marketing’s use of email about to change for good, and for the better?

    New privacy features in the recent release of Apple’s iOS 15 operating system are likely to signal a change in the way marketers use...
    Audience segmentation: What is it and why should you do it?
    Janet Ballonoff

    Audience segmentation: What is it and why should you do it?

    It’s a simple rule of digital marketing – communications, be they emails, social posts, web pages, or other – are more effective when...
    How to Select the Right Email Marketing Technology
    Janet Ballonoff

    How to Select the Right Email Marketing Technology

    Email marketing has evolved and the options for technology has grown and become more complex. Get tips for selecting the right one for you.
    Seven Steps to Start an Effective Email Marketing Program
    Janet Ballonoff

    Seven Steps to Start an Effective Email Marketing Program

    Keeping in touch with customers is vital to your business. Here are seven steps to help you create an effective email marketing program.

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