Janet Ballonoff
Four ways to improve marketing writing
There are a few rules you can follow to improve marketing copy so you can catch people’s eye, interest them, and
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Janet Ballonoff
Is marketing’s use of email about to change for good, and for the better?
New privacy features in the recent release of Apple’s iOS 15 operating system are likely to signal a change in the way marketers use...
Janet Ballonoff
Audience segmentation: What is it and why should you do it?
It’s a simple rule of digital marketing – communications, be they emails, social posts, web pages, or other – are more effective when...
Janet Ballonoff
How to Select the Right Email Marketing Technology
Email marketing has evolved and the options for technology has grown and become more complex. Get tips for selecting the right one for you.
Janet Ballonoff
Seven Steps to Start an Effective Email Marketing Program
Keeping in touch with customers is vital to your business. Here are seven steps to help you create an effective email marketing program.