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3 Ways to Build Content that Performs for Your Business

  • Writer: Elliot Choi
    Elliot Choi
  • Jul 24
  • 2 min read

Content creation is widely important for your business's profitability, brand, voice, and marketability. Investing in learning how to develop and utilize a solid content strategy makes a significant difference no matter your stage of business. Content drives how your brand gets discovered, how you will be remembered, and how you will build trust with potential prospects. Great content can build credibility, provide value, and drive business profit. When done well, content creation will play a key part in your company’s success.

A woman stands on a laptop screen, writing with a giant pencil. A paper airplane flies above. Coffee and plant nearby. Playful mood.

  1. Building Content that Demonstrates Credibility and Expertise


A potential buyer won’t immediately trust a business to provide a successful outcome. Create content that proves to potential clients that your services will provide services that completely address a client’s pain points.


You could provide:

  • in depth guides or tutorials on specific topics of which you have specialized knowledge.

  • case studies, client interviews, or behind the scenes footage that highlight your tangible results.


Both showcase your business expertise. When potential clients learn about your company’s expertise and previous successful outcomes, they will trust your company to create the desired outcome.


  1. Building Content that Drives More Profit


Content that performs is content that converts. While building trust and expertise, you can use content to strategically improve your business’ success and drive more profit.


  • Start by recycling previously created content into bite sized pieces like reels, short form videos, blogs or LinkedIn posts to post on platforms such as YouTube, Instagram, and TikTok.


A 3 hour webinar can be converted into content to be posted on multiple platforms. You don’t need to regularly create more content to consistently post more content.

Create lead magnets — valuable gated content such as ebooks, templates, or other desirable resources — that can be promoted on social media instead of relying solely on email campaigns. This provides real value to potential buyers and creates an email marketing funnel to nurture leads, convert them into customers, and drive business revenue.

  1. Building Content that Provides Value


Providing value through free social media content is easily the leading way to build a solid relationship with potential customers. Creating content like “How To” guides, free industry tips, and answering frequently asked questions are all examples of how to provide free value to potential customers. It also shows that you understand your audiences’ challenges. This builds rapport before the beginning of the sales process.


When you create free, effective, valuable content, you’re marketing, improving your brand, and building loyalty and trust with your audience. Prospective clients will remember the valuable content you previously provided when they are ready to buy.


Content that performs is content that represents value to your audience. Content that fuels growth and revenue as well as builds your company’s credibility and expertise will be accomplished through implementing an exceptional content marketing strategy. Start creating content with genuine interest, purpose, and consistency to achieve business growth.

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